Formed in Milan in 1910 under the name Anonima Lombarda Fabbrica Automobili, the renowned Italian car maker has left an indelible mark on the history of automobiles. Changing name to Alfa Romeo in 1915, since then it is synonymous with technological development and elegance. The distinguishing feature of the Alfa trademark is the “Rosso Alfa” colour, famous since the 1920s.
We celebrate our 50 years in business with pride and joy. Over time, Banca del Sempione has matured and restructured, leading to excellent business performance and, above all, durable personal relationships with its clients, especially in the private banking sector. We have always believed that the keys to success are personal relationships, prompt service, skilful and professional asset management, and the ability to listen.
Today we face further challenges that, in tandem with complex markets, require further skills and sensitivity. Quality, challenge, performance: this is the set of values that have led us to sponsoring a series of events around the myth of Alfa Romeo which in 2010 is celebrating its 100th anniversary, with the firm intention of emphasising the features and principles that distinguish both Banca del Sempione and Alfa Romeo.
We want to celebrate in a unique and special way, and, in cooperation with Alfa Romeo, its historical archives in Arese, the museum collection, the Club Alfa Vecc and, last but not least, professor Axel Marx, we have been able to coordinate three events for 2010.
The Rosso AlfaRomeo Ticino Tour, scheduled for 29 May 2010, featuring 100 historical Alfa Romeo automobiles from its foundation to 1970, touring through the roads of Ticino. This tour will be replicated with Rosso AlfaRomeo St. Moritz-Engadina for two days, 21 and 22 August 2010, with 50 historical Alfa Romeo automobiles.
The celebrations will culminate with the Evening at Palazzo dei Congressi in Lugano on 23 October 2010, when we will relive and tell the story of the Alfa Romeo myth through its most famous personalities in an evening of emotions and performances. We invite you to celebrate our first 50 years with us and live the great emotions of these unique events.