Formed in Milan in 1910 under the name Anonima Lombarda Fabbrica Automobili, the renowned Italian car maker has left an indelible mark on the history of automobiles. Changing name to Alfa Romeo in 1915, since then it is synonymous with technological development and elegance. The distinguishing feature of the Alfa trademark is the "Rosso Alfa" colour, famous since the 1920s.
Banca del Sempione SA
c.a. Ufficio Marketing
Via P. Peri 5
CH-6901 Lugano
Tel. +41 (0)91 910 71 11
rossoalfa@bancadelsempione.ch