Formed in Milan in 1910 under the name Anonima Lombarda Fabbrica Automobili, the renowned Italian car maker has left an indelible mark on the history of automobiles. Changing name to Alfa Romeo in 1915, since then it is synonymous with technological development and elegance. The distinguishing feature of the Alfa trademark is the "Rosso Alfa" colour, famous since the 1920s.
The planned tour crosses several of the region’s most beautiful places, making stops in the four cities where Banca del Sempione has offices.
The starting point is the city of St. Moritz, one of the world’s most famous tourist locations, known for its elegant atmosphere and crisp climate.
